Last Bench
Co-founder & Chief Business & Innovation Officer
Shapes brand direction, business innovation, CLASS[Λ] learning experiences and the Co.Lab business lab.
ERFAN
UDDIN.
Brand strategist. Experience builder. Systems thinker.
I connect brands, people and systems.
Last Bench
Co-founder & Chief Business & Innovation Officer
Jul 2026–Present · Brand direction, business innovation, CLASS[Λ] learning experiences and the Co.Lab business lab.
Selected proof of work
Published interactive profile · Source-bound AI implementation · CLASS[Λ] curriculum design
Inspect the live work, implementation and curriculum outline ↗
Founder-directed work, developed with AI assistance. The AI case is part of the profile project; the curriculum is a documented design artifact.
Experience, in context.
SkinSeoul
Global Influencer Marketing Manager
Built creator and affiliate strategy, briefs and onboarding; planned a pilot before launch.
Ulterior Engineering
Chief Branding Officer
Directed brand strategy, content, expos, partnerships and campus ambassador recruitment.
My Events International
Business Development Manager
Led client development and social campaigns.
Saudi Arabian Grand Prix
Zone Operations Supervisor
Supervised zone teams, VIP guest experience, logistics and marshals on race weekends.
Party Lab KL
Founder & Former CEO
Founded an events brand and developed an ambassador-led community around its live experiences.
My Selection Events
Marketing Manager & Event Organizer
Planned and promoted festivals, connecting audience campaigns to event delivery.
Trend Matrix Enterprises
Marketing Executive & PR
Supported campaigns, PR, sponsorship outreach, social channels and ROI tracking.
Red Sea International Film Festival
Event logistics and guest services
Jeddah - event logistics, scheduling and guest services.
Education & capabilities.
BA (Hons) International Business, SEGi University, Malaysia / 2016
Accounting Certificate (ACCA), Stamford College / 2011
IGCSE, Manarat International School, Jeddah
Brand and creative strategy · Creator and ambassador programs · Live experiences and guest operations · Founder-directed AI workflow prototypes
English and Arabic (fluent); Bangla, Urdu and Hindi (spoken); Malay (basic).